Cookie Policy

2.1 Essential Cookies (Strictly Necessary)

These cookies are essential for the website to function properly. Without these cookies, certain services you have requested cannot be provided.

• Purpose: Authentication, security, and session management
• Examples: Login cookies, shopping cart cookies, security tokens
• Duration: Session-based or up to 1 year
• Can be disabled: No (required for the platform to work)

2.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if error messages are received.

• Purpose: Measure website performance and improve user experience
• Examples: Google Analytics, heatmap tools, page load time tracking
• Data collected: Pages visited, time on site, bounce rate, device information
• Duration: Up to 2 years
• Can be disabled: Yes

2.3 Functionality Cookies

These cookies allow our website to remember choices you make (such as your language or region) and provide enhanced, personalized features.

• Purpose: Remember your preferences and settings
• Examples: Language preference, theme selection, region settings
• Duration: Up to 1 year
• Can be disabled: Yes (but may affect functionality)

2.4 Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help limit the number of times you see an ad and measure the effectiveness of advertising campaigns.

• Purpose: Display personalized ads and track ad performance
• Examples: Facebook Pixel, Google Ads, retargeting cookies
• Data shared: Browsing behavior, interests, demographics
• Duration: Up to 1 year
• Can be disabled: Yes

2.5 Social Media Cookies

These cookies are set by social media platforms (like Facebook, Twitter, LinkedIn) and enable you to share content with your social network.

• Purpose: Enable social sharing and track social engagement
• Examples: Facebook Like button, Twitter Share button
• Duration: Varies by platform
• Can be disabled: Yes

4.1 Analytics and Performance:

• Google Analytics: Tracks website usage and generates reports on website activity
• Hotjar: Records user sessions and creates heatmaps to understand user behavior
• Mixpanel: Analyzes user interactions and engagement with our platform

4.2 Advertising and Marketing:

• Facebook Pixel: Tracks conversions, optimizes ads, and builds audiences for remarketing
• Google Ads: Delivers targeted advertisements and measures ad performance
• LinkedIn Insight Tag: Tracks conversions and provides insights about website visitors

4.3 Payment Processing:

• Stripe: Secure payment processing and fraud detection
• PayPal: Alternative payment method integration

5.1 Essential Website Functionality:

• Enable you to log in and stay logged in to your account
• Remember items in your shopping cart
• Provide secure access to protected areas of the platform
• Prevent fraudulent activity and improve security

5.2 Improve User Experience:

• Remember your language and regional preferences
• Personalize content based on your interests and behavior
• Speed up page loading by caching frequently accessed data
• Remember your settings and preferences across sessions

5.3 Analytics and Performance Monitoring:

• Understand how visitors use our platform
• Identify and fix technical issues
• Measure the effectiveness of our content and features
• Test new features and improvements

5.4 Marketing and Advertising:

• Show you relevant advertisements on our platform and third-party websites
• Measure the effectiveness of our advertising campaigns
• Limit the number of times you see the same advertisement
• Build audiences for targeted marketing

6.1 Browser Settings:

Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

6.2 Opt-Out Tools:

You can opt out of targeted advertising by visiting:

• Google Ads Settings: adssettings.google.com
• Facebook Ad Preferences: facebook.com/ads/preferences
• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org

6.3 Do Not Track Signals:

Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT signals, but we are monitoring developments in this area.

6.4 Mobile Devices:

For mobile devices, you can manage advertising preferences:

• iOS: Settings → Privacy → Advertising → Limit Ad Tracking
• Android: Settings → Google → Ads → Opt out of Ads Personalization